The 'Celebrity' Choice
We've noticed a bit of a gap in the hair extension market (of course, hence the introduction of Studioseven50). But really, what is the deal with the ‘Celebrity Choice’? The term gets thrown around an awful lot and it seems to be a selling tool used exclusively within the human hair arena.
Of course fashion and beauty brands often have a celebrity as the face of their campaign but the likes of Chanel and Dior don’t claim their products are the choice of celebrities – we subconsciously make this link when we see them wearing what then become must-have items. The celebrity often isn’t even referred to as a celebrity. They are there to enhance the brand, not become it.
To claim something is a ‘celebrity’ product may be a clever marketing ploy for hair extensions but shouldn’t the product speak for itself? Which in turn attracts celebrities, thus tempting the rest of us? I would argue that something portrayed as the choice of the elite doesn’t fool anyone and most people would agree that very few ‘celebrities’ actually use that product at all.
I guess it comes down to how you want to be perceived and the here at the Studio it's about creativity and superior brand quality which unlike a famous face – never goes out of style.
Fashion fades, only style remains the same